There are the mainstream music videos that are very similar to the blockbuster high budget films that are out there for example the harry potter series. These music videos are normally the chart toppers as there is a lot of money used in the budgeting of them. A great example of this would be the video to Rhianna and Eminem's chart topper "i love the way you lie". This blockbuster of a music video went straight to number one with estimated budgets going well into the millions!
The reason for such a high budget for a music video was because it had Hollywood movie stars on it with Megan Fox from transformers taking a star roll.
The other music videos are the ones produced on a much smaller budget usually by "indie" bands or by solo artists just coming into the main spotlight. This is what we would call an independent film in the film industry for example the kings speech. A great example and one of my favourite music videos is the stereophonics hit "Could you be the one"
This is a brilliant music video because of its simplicity, the cuts aren't so quick you can't tell whats going on and there isn't too much going on, it was really cheap to film and had both performance and theatrical takes to it and this is why i think it's great.
The reason for the stereophonics video being so great is that it is just so simple; there are no special effects or Hollywood style pyro techniques that you see in Eminem’s video. This works so well because it goes with the rhythm of the song itself, if the song had a much faster BPM (beats per minute) then it would not have such a good effect. The video has been thoroughly thought through as all the lighting in every shot is perfect to show a clear silhouette of the performers, the shots are all perfectly done and the close ups on the guitars are immaculate.
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