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Thursday 8 September 2011

how have music videos changed?

Music like all things changes from generation to generation.

We used to have very relaxed and simple music videos like this one by Rick Astley:



All it is is a man and a woman dancing, how simple can it be! This is a classic music video from the decade and there are many more like it, this came from a time before narratives were introduced into music videos.

How is this different from today's music videos?


Music videos have evolved and adapted to compliment the demands of the rapidly growing audience. People don't want to see a one hit wonder dancing to his own song any more. People want to see the lifestyle and the partying of the celebrities superstars. We see a much different location to the older videos as a huge amount of videos are now filmed on and around the coast in warmer holiday climates, examples of this are JLS's new hit "she makes me wanna" In this video the artists dance round topless on the seafront. The use of the video in this example is simply to make more sales!





Another example is Nicki Minaj's new sing;e "superbass" this video features her dancing around a pool stroking muscle filled men in a sentual way!

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